History of the British Film Industry

• Script
• Primary Target Audience
• Stereotypical British Genres
• Stereotypical American Genres

Avatar

The very second the trailer begins, you're entirely aware that this film is indeed a Hollywood movie. At about 0:20 seconds, the SFX open up, and appears incredibly realistic. Of course, this is what you'd expect from a film that was made in America; this is typical. With a budget of at the very least a few million, the editing team would have been the best of the best for this. You will generally see this in Hollywood films; especially the fact that they generally do have a much, much higher budget than that of it's British counterpart.

As of profit, Avatar made millions, and it wouldn't be surprising if it went over double the budget they began with; and even into the billions. Though, it is one of the highest grossing films in history; it isn't really surprising, with such a professional feel to it, along with it being a Hollywood movie.

In terms of the editing between shots, the trailer flows with ease, and isn't at all harsh. Again, linking back to the budget and the general professionalism of the trailer as a whole. With the budget, it is useful to note that James Cameron developed a digital movie camera system, or the Fusion Camera System, and this alone would have cost millions. This is what made the SFX so clear, not to mention realistic. 

Continuing on with the idea of camera work, there is little more you'd want for it to be desirable. The quality of everything as a whole is on point, and of course, anything that may have been animated is crystal clear. Typical traits of a Hollywood films; and things to look out for. There is a fair range of shots, although, it typically ranges between CU, MCU, MS and MLS. Having this slight, yet somewhat significant difference in this range helps the trailer to flow to build on a pleasant viewing experience, and also builds up a generally dramatic experience, and building on the dramatic, almost thrilling mood is what Hollywood thrive upon. 

We're very quickly able to assume the genre of this movie, and that would be a hybrid of both Science Fiction and Fantasy. The setting is also developed quite quickly, the very moment the SFX are shown on screen. However, near every single setting in the movie would have been animated, which is a pretty fantastic feat alone. Though, I highly doubt, pitiful as it is, that a film of such quality could be made as a completely British movie. The trailer practically transports you to another world, and does this incredibly well.

Along with a high budget comes a range of pretty famous Hollywood actors, one of which stands out the most, whom would be Sigourney Weaver. She has been in many other typical Hollywood movies, such as Alien, and the Ghostbusters. This is typically part of the appeal to Hollywood movies; the actors, due to the fact that their recognisable, and incredibly famous.

Onto lighting, and it's a little different. The lighting in this trailer is generally pretty natural, even if a lot of it isn't exactly real. With the animation, it can be classed as natural, and adds to the whole 'transportation to another world' deal. Even if it natural lighting, they were aware where they were placing it, so if anything, it is done by a professional team. The lighting is effective, adding to the typical dramatic effect a Hollywood film should build. 

As a whole, Hollywood makers focus more on causing the audience to be awe stricken and star struck, rather than having a moral or a social message to the story. Although, one could argue that Avatar does really have a social message behind it; with the main character, James Sully being bound to a wheelchair. Even so, British films typically have a social message; whereas Hollywood movies don't.